Re-Engagement Automation for Dormant B2B Contacts
Dormant contacts convert at 2–3× the rate of net-new leads, at one-fifth the cost.
Amara Halvorsen
Columnist
Amara Halvorsen
Amara Halvorsen is a columnist at AI Marketing Ops covering marketing automation. Based in Chicago, Amara has written for AI Marketing Ops since 2020.
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