AI Content Model Collapse Risk in Search Optimization
AI-generated content is poisoning search results and corrupting the systems that rely on them.
Darius Okafor
Staff Writer, Programmatic & Attribution
Darius Okafor
Darius came up through agency-side media buying, running programmatic campaigns for retail and CPG brands before moving into journalism full-time in 2017. His reporting focuses on the intersection of AI-driven media buying, cross-channel attribution models, and the measurement debates reshaping how marketers prove ROI.
3 stories
AI-Assisted Workflow Branching in HubSpot and Marketo
Agentic AI transforms marketing automation from preset rules to real-time reasoning.
Darius Okafor
How to Deprecate Dead Workflows Without Breaking Live Campaigns
Classify workflows before you pause them, or watch live campaigns break.
Darius Okafor