Handoff Logic Between Marketing Automation and Sales CRM
Align marketing and sales on qualification criteria to stop leads from dying in handoff.
Renata Szymańska
Senior Editor, Marketing Automation
Renata Szymańska
Renata spent eight years as a marketing operations manager at mid-market SaaS companies before pivoting to editorial work, giving her an unusually hands-on perspective on the tools practitioners actually use. She covers the mechanics of automation platforms, workflow design, and the evolving martech stack.
6 stories
Re-Engagement Automation for Dormant B2B Contacts
Treat dormant contacts as a data and segmentation problem, not a copywriting one.
Renata Szymańska
Webhook Architecture for Real-Time Marketing Triggers
Event-driven webhooks replace batch polling to match how customers actually behave.
Renata Szymańska
Multi-Channel Automation Workflow Orchestration
AI agents now coordinate workflows across systems, replacing rigid rules with adaptive reasoning.
Renata Szymańska
AI-Powered Lead Scoring Model Configuration
AI models need proper configuration, data weighting, and continuous refinement to work.
Renata Szymańska
AI-Assisted Send-Time Optimization in Email Automation
Timing predictions degrade when corrupted open data pollutes engagement profiles.
Renata Szymańska